Posts Tagged: career marketing

Who’s Telling Your Story?

Who's Telling Your Story? bluefeet blog post by Lilli Cloud


When I was in college in the ‘80s, the worst thing a woman could do was start her professional life as a secretary. Once seen in that role, you were going nowhere.

I didn’t really believe this because I knew I was headed for a successful career. I knew who I was. Read the Rest

Rude, Wimpy, Sexist

Rude, Wimpy, Sexist - bluefeet blog post by Lilli Cloud

Is that what people think of you after shaking your hand?

The most talked-about topic in my recent round of interview workshops was – the handshake. Who knew this would be such a controversial subject? Not me.

The issue? The proper way for a man to shake a woman’s hand. Just to set the stage, while these groups were primarily men, they worked for a company with a female CEO. Read the Rest

Career DNA


What kind of 6-year-old builds a wind tunnel to test his model airplanes? The kind who ends up being the first man to ever step foot on the moon.

I found this gem in Neil Armstrong’s obituary yesterday. Despite all of his many achievements – test pilot, one of our first astronauts and, of course, his famous first step on the moon – the wind tunnel is what fascinated me most. Read the Rest

Your Résumé: Disco or Digital?

Most people know better than to wear the same style of clothes they did 10 or 20 years ago, especially to an interview. But every day even experienced executives send out résumés that are the equivalent of wearing disco fashion in a digital age.

Getting your résumé in order is always a satisfying first step. It makes you feel like you’re already on your way to a new job. But if your résumé is missing a profile and isn’t loaded with achievements, you won’t be landing that dream job soon.

If you haven’t been in the market for awhile, you might be surprised to find that you are now the entrepreneur of your career. Your résumé is a marketing tool that needs to reflect and express your executive brand. Read the Rest