Posts Tagged: message

Do You Know Your Magic Words?

magic words, key message bluefeet blog post by Lilli Cloud

 

Yes, magic words exist.

They make you feel confident. They make you sound smart. They make your life easier.

They are your key messages.

If you’re in business, you’ve heard this phrase. But have you experienced their power? If not, then your key messages need some fine-tuning. Read the Rest

Smokey the Bear – Branding Guru

 

The town of Big Bear, in the San Bernardino Mountains of Southern California, has everything you could want in the shape of a bear or stamped with the likeness of a bear – salt shakers, tea pots, T-shirts, plates, plush toys (Teddy Bears, of course) and more. Your typical tacky souvenir collection.

I am not usually drawn to tacky souvenirs. But among all the bear-i-phenalia, one item called to me, an item of iconic branding. I had to have it the moment I saw it – a Smokey the Bear baseball cap. Read the Rest